Online retail is forever growing and expanding into new markets. It has become increasingly apparent that many consumers are switching from conventional shopping and turning towards the internet as their marketplace.
Whoever said money can’t buy happiness simply didn’t know where to go shopping. ~ Bo Derek
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In recent years, 
online retail has been drawn into the social media ‘boom’. The influence social media has on our existing customer base and new customers browsing online is vast. People like to know what’s going on, what’s new and where to find it. What better way than to divulge information than through ‘Twitter’?
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The extent to which you support your customer and provide optimum service quality will affect your levels of customer engagement. With the intrusion of the economic recession, companies are competing more than ever with the wide spread availability of alternatives. Through providing excellent customer service, you will also increase volumes of customer retention which can help to build brands and put businesses at the forefront of their target market. Companies that are the quickest to respond to customer complaints, enquires and general questions will be awarded with strong competitive advantage.
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When looking at your organisation, you need to think of solutions to help put your business at the forefront of your target market and assess the ways in which you can achieve a strong customer base. Online strategies have been increasingly the right solution for the majority of retail businesses.
So why would an organisation want to increase web presence and use an online solutions? Here’s why.
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Customer service is at the core of any business. Without effective, pleasant and helpful customer service, you can say goodbye to customer retention. It is essential to leave your customers with a positive lasting impression that can help to create a path back to your company.
A happy customer is a good customer.
We need to ask ourselves, in a customer’s situation, how would we like to be treated?
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When signing up to software programmes, we need to ask ourselves, what can it do for our business? How can we find the right software? And how will this cater to our customer’s needs?
So why would someone want to sign up for help desk software? I have the answer.
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When thinking of customer service in previous times the word ‘complaint’ immediately springs to mind. In modern society, companies can now relax as the main focus is on being proactive and engaging with our customers through before and after sales support.
Today “83% of consumers use the company website as the primary source for finding customer service information”. And with over 90% of all consumer purchasing decisions beginning online, we set out to create a high quality, easy to use online portal for potential customers and online businesses to engage through the consumer’s channel of choice.
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Results of a Multichannel Customer Service Study released by Eptica this week show many businesses struggling to communicate with customers via email. Only 48% of the companies surveyed sent an email response which successfully answered the customer’s question. 12% provided a response which failed to answer the question. 27% did not answer at all and 13% avoided email completely by failing to provide a contact email address.
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Looking back on how customer service used to operate 10 years ago compared to now, it can be stated that the changes are vast. Expectations and the ways in which we deliver service to our customers has developed and progressed over this time period. So what are the main differences?
The benefits of successful online marketing strategies can be exemplified through feelunique.com. The company made the almost impossible, possible through creating a ‘boom’ in sales figures over a short period of time and at the busiest time of the year. 
Most providers of help desk software are so confident that you will love their solution, they will give you a free trial. But what issues should you consider when thinking about signing up for a trial? 
55% of respondents expect to compete on service in 2020, well ahead of quality (33%) and price (9%). These are the results from the Economist Intelligence Unit’s report, “Service 2020: Megatrends for the Decade Ahead”.
ervice and the ability to support online purchasing decisions is important to all our clients. And we know that it becomes harder to do over the busy Christmas period. 
Providing customer service via email is well under way. Customers are now demanding that the companies they buy from can answer their questions and resolve their problems via email. But providing valuable customer service via this channel isn’t easy and it isn’t cheap.