Online retail is forever growing and expanding into new markets. It has become increasingly apparent that many consumers are switching from conventional shopping and turning towards the internet as their marketplace.
Whoever said money can’t buy happiness simply didn’t know where to go shopping. ~ Bo Derek
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In recent years, 
online retail has been drawn into the social media ‘boom’. The influence social media has on our existing customer base and new customers browsing online is vast. People like to know what’s going on, what’s new and where to find it. What better way than to divulge information than through ‘Twitter’?
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The extent to which you support your customer and provide optimum service quality will affect your levels of customer engagement. With the intrusion of the economic recession, companies are competing more than ever with the wide spread availability of alternatives. Through providing excellent customer service, you will also increase volumes of customer retention which can help to build brands and put businesses at the forefront of their target market. Companies that are the quickest to respond to customer complaints, enquires and general questions will be awarded with strong competitive advantage.
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Looking back on how customer service used to operate 10 years ago compared to now, it can be stated that the changes are vast. Expectations and the ways in which we deliver service to our customers has developed and progressed over this time period. So what are the main differences?